Project Overview
Spartan Electricals is a Mumbai-based manufacturer of custom squirrel cage induction motors, with over 63 years of legacy in engineering. While their products powered industries across the globe, their digital presence, especially on LinkedIn, was almost non-existent.
This project focused on creating a complete brand strategy and content system for their LinkedIn presence. From defining the brand voice and tone, creating visual assets, scripting videos, and planning content categories, everything was built from the ground up.
My role included brand direction, design, photography, video production, content strategy, competitor research, and overall creative execution to reflect Spartan’s identity in a professional, modern, and engaging way.
From Zero Presence to an Industry-Recognized LinkedIn Brand
Spartan Electricals had no LinkedIn presence before this project. Over six months, we built a complete content and visual strategy that transformed the company into an active and credible voice within the industrial manufacturing sector.
Results at a Glance
• 300+ organic LinkedIn followers gained
• 17% average engagement rate achieved
• Ranked among the top-performing competitors in its category
• 25+ manufacturing and process videos produced
• Consistent month-on-month growth in profile visibility
• Stronger brand credibility among OEMs and industrial decision-makers
• 17% average engagement rate achieved
• Ranked among the top-performing competitors in its category
• 25+ manufacturing and process videos produced
• Consistent month-on-month growth in profile visibility
• Stronger brand credibility among OEMs and industrial decision-makers
Beyond the numbers, Spartan Electricals established a professional digital presence that showcased its engineering expertise, manufacturing capabilities, and decades of industry experience. The LinkedIn page became a valuable brand-building asset, helping the company communicate its value clearly to customers, partners, and prospective talent.
