Personal Brand Strategy for Crypto Education

Sayan Roy wanted to build a strong personal brand on Instagram in the competitive cryptocurrency education space. I focused on making his brand feel clear, credible, and beginner-friendly by simplifying complex crypto topics, identifying content gaps, and shaping a trustworthy educator-led positioning. The strategy connected market research, competitor analysis, content pillars, and a weekly Instagram roadmap to help Sayan communicate crypto concepts with clarity, consistency, and confidence.

Sayan Roy – Personal Brand Strategy for Crypto Education

This project involved building a personal brand strategy for Sayan Roy, a crypto educator aiming to simplify complex blockchain concepts for beginners. The goal was to position him as a trusted, myth-busting voice in a crowded and often speculative market.

My work included competitor analysis, platform-focused content strategy (Instagram), messaging tone, visual system suggestions, and a weekly content calendar.

This is a curated preview of the full strategy deck. For deeper insights, you can download the complete PDF below.